Resume

Based in Detroit, I am a Wayne State University graduate with a degree in marketing, advertising, and graphic design.

I am passionate about the intersection of creativity and business and looking to learn more about how to take a consumer on an immersive brand experience.

adinamshecter@gmail.com

Download Resume

Education

May 2023

Wayne State University

Detroit, MI

Mike Ilitch School of Business
Bachelor of Science in Business Administration

Major: Marketing with an Advertising Concentration

Minor: Design

Magna Cum Laude

June 2019

Year On Gap Year Program

San Francisco, CA

Structured gap year program focused on self-directed learning and professional development.

To play, press and hold the enter key. To stop, release the enter key.

Marcus Market - Wayne State Class of 2023

Work Experience

GroupM Nexus

Programmatic Associate

Detroit, MI

October 2023 - Present

Maintaining a source of truth database of campaign information and status for all National Ford and Lincoln business units

Regularly checking campaign pacing and making optimizations towards reaching KPIs

Building campaigns in multiple DSP platforms-- assigning metrics such as audiences, creatives, and budgets

Let's Detroit

Campus Ambassador

Detroit, MI

August - December 2022

Created content on personal social channels using Instagram stories and reposts, Facebook posts, LinkedIn posts, and tweets to promote awareness of Let’s Detroit among college students.

Wrote blog posts about my professional and personal experiences living and working in Detroit, encouraging other young folks to live and work in Metro-Detroit, furthering the organization’s goal of retaining young talent in the region.

Connected Let’s Detroit to on campus event opportunities at Wayne State, strengthening their connection to the University and future leaders in Detroit.

Warner Music Group

Emerging Talent Associate

ADA Physical Sales + Marketing
New York, NY

June - August 2022

Maintained a list of 500+ physical album releases on vinyl, CDs, and cassettes, requiring intense attention to detail by ensuring they were properly listed and ready to be released on online retailers like Amazon.com.

Conducted market research by auditing Spotify charts of global markets to discover trends in consumer behavior and identify emerging opportunities i upcoming genre leaders.

Created visual materials using brand identity guidelines and coordinated resources for a team presentation at the RSD Summer Camp Conference, solidifying ADA as a powerful resource for independent record labels and stores.

Slay Sonics

Music Marketing Intern
Los Angeles, CA (remote)

February - April 2022

Selected new songs for the curation of multiple Spotify playlists

Wrote blog posts that highlight emerging artists on WordPress website

Created email marketing campaigns sent to a network of artists and music lovers

Soble Law

Marketing Intern

Farmington Hills, MI

October 2021 - January 2022

Created and automated and segmented email marketing campaigns to deliver specialized content to existing and potential clients.

Developed comprehensive social media content strategy, defining and implementing key content pillars to ensure consistent brand messaging and engagement across platforms.

Managed and maintained WordPress website, regularly updating content, plugins, and ensuring seamless functionality and increasing lead generation.

Savorfull

Southfield, MI

Marketing + Events Coordinator

August 2019 - October 2020

Marketing Intern

April - May 2019

Crafted compelling marketing materials harmonizing with company vision and values, effectively conveying brand messaging and fostering deeper connections with clients.

Effectively managed brand social media and content creation, leveraging compelling social proof strategies to increase engagement and credibility.

Delivered key messages to diverse audiences of hundreds at event and expo booths. Streamlined event management processes, optimizing logistics and coordination to ensure seamless and successful experiences.